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1940's Jewelry

In the 1940's, war was on people's minds not fashion. Jewelry making in the US practically stopped. Quality rhinestones from Europe were rationed as were the metals used to make jewelry. Still, Hattie Carnegie, Nettie Rosenstein, Hobe, Mazer, Monet, Napier, Leo Glass, Fred Block, Ciner, Staret began to accessorize the new fashion looks.

Feminine elegance was the style.  Lana Turner, Dorothy Lamour and Veronica Lake were Hollywood's newest stars. Sterling was washed with gold. Atomic Age designs became popular. Lucite jelly bellies appeared for the first time. Novelty and war related jewelry reflected the mood of the nation. By the end of the 40's dressy jewelry came back into fashion. Most popular was the jewelry ensemble or set for cocktail time. Shiny gold jewelry with ribbon like loops, curves, fan shapes all accented with cascades of ruby, sapphire, amethyst and aquamarine rhinestones.

In the 1940's there were 929 costume jewelry manufacturers concentrated in New York and Rhode Island. In the 1970', more conservative jewelry prevailed. Use of jewelry declined and many of the costume jewelry manufacturers went out of business.

Peninno      Kreisler        Boucher                        DeRosa

                                   Mazer         Mazer

Schiaparelli  Joseff         Joseff         Joseff          Glamour

Robert                                           Joseff          Joseff

Selro          Korda          Korda          Korda         Korda

Korda          Trifari         Joseff         Joseff         Elzac

Schreiner                      Elzac          Elzac           Joseff

                                   Joseff         Joseff          Rousselet

Rousselet    Rousselet    French        German       Selro

MB             Elzac           Elzac

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Carol Bell Copyright © 2004 [www.treasures-in-time.com]. All rights reserved.
Revised: 09/22/06.